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Velocity Over Quality

Velocity Over Quality

Why ruthless velocity beats perfectionism in everything worth building

Noah Zender's avatar
Noah Zender
Jun 15, 2025
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Genius Margins
Genius Margins
Velocity Over Quality
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Most people think success is about quality.

They obsess over features, polish, perfection. They delay shipping. They add complexity. They wait for the "right time" to release.

But they're playing the wrong game entirely.

Success isn't about quality.

It's about velocity.

The hidden operating system that powers everything worth building is speed. Ruthless, uncomfortable, anxiety-inducing speed.

Systems

Look at traffic systems. America has one roundabout per 1,118 intersections.1 Why?

Traffic lights assume people need control. Explicit rules. Red means stop. Green means go. No judgment required.

Roundabouts assume people can figure shit out. They trust driver intelligence. They embrace flow.

And guess what? Roundabouts reduce fatal collisions by 90%. They're cheaper. They're more efficient.

But we stick with traffic lights. We confuse popularity with quality. We mistake familiarity for effectiveness.

This isn't just about roads.

It's about every system we build.

Shipping

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