Genius Margins

Genius Margins

Breaking The Process Addiction Cycle

Why staying uncomfortably close to reality is the only survival strategy

Noah Zender's avatar
Noah Zender
Aug 17, 2025
∙ Paid

Process is the drug of choice for modern businesses.

It feels so good at first. Order. Clarity. Predictability.

Suddenly there's structure where chaos lived. Frameworks replacing guesswork. A system everyone can follow.

That first hit is magical.

But like any addiction, tolerance builds fast.

Soon you need more process to feel the same control. More meetings to feel productive. More approvals to feel safe. More spreadsheets tracking spreadsheets to feel like you understand what’s happening.

What started as a supplement becomes poison.

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