The Physics of Why Excellence Becomes Your Enemy

Why garage tinkerers beat trillion-dollar companies at their own game

Most people think giants fail because of incompetence.

They're wrong.

Big companies fail because of competence.

The most successful companies become victims of their own excellence.

Disruption isn't about being better. It's about being different in ways the giants can't. It’s the typical David and Goliath story.

Apple built an empire on 'Think Different.' Now they’re confined to quarterly targets and risk mitigation.

While Apple perfects the iPhone 47, their best designer and engineers are fleeing to companies that could kill the iPhone entirely.

Where hobbyists, students, and outsiders tinker without regard for immediate profitability. Running on curiosity, weekend projects, and "what if?" thinking. One paying customer is enough belief to fuel an early dream that will change the world.

Tomorrow's trillion-dollar industries are invisible to the professional engine.

Not because of stupidity.

Because of excellence taken to its logical extreme.

The Professional Engine