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Joao Morais's avatar

Thanks for another one.

I find your tracking habits impressive. Did you go back or tracked each purchase when you made it?

There's one more thing about heroes. We always find them after, not before they become. But becoming changes you. Especially if it takes years. Yet, we try to distill what they *are*, and what they are doing, not how they were, and what they have done.

Often, it's the "do what I say not what I do(ne)" sort of situation.

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Noah Zender's avatar

Man, I love your second point here:

"Becoming changes you"

It reminds me of something I read from David Ogilvy, where he talks about a becoming style is the ultimate advertisement because it hits on our deepest desires. Maybe in some way our heroes just market themselves well because of this.

(Also I track every purchase when it's made through Copilot Money. Highly recommend the app if you don't already have a budgeting system)

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